Cultural Diplomacy in the Context of International System Transformation: The Potential for Cooperation Between Russia and Ibero-America Within BRICS

Abstract
In the context of structural transformations in the international system, informal multilateral institutions like BRICS play a crucial role. This study examines the potential for cultural diplomacy between Russia and Ibero-America within BRICS as a means of fostering soft power and constructing alternative narratives in a polycentric world.

Key Findings

BRICS is evolving from an economic forum into a multifaceted cooperation platform, creating new opportunities for cultural exchange. Initiatives such as the BRICS Network University, joint film festivals, and the TV BRICS media network demonstrate growing institutionalization. Brazil serves as a key bridge between Russia and Ibero-America, with linguistic (Portuguese/Spanish) advantages helping counter Anglo-centric communication dominance. However, challenges persist, including fragmented media spaces, the lack of a unified cultural diplomacy strategy, and adaptation difficulties amid BRICS expansion. To enhance cooperation, the study recommends strengthening institutional frameworks, developing integrated media platforms, and expanding joint educational programs.

Methodology & Contributions

The research employs an interdisciplinary approach, combining international relations theory, public diplomacy, and strategic narrative analysis. It introduces a novel classification of cultural cooperation forms in polycentric systems and proposes metrics for evaluating multilateral cultural exchanges.

Conclusion

Effective Russia-Ibero-America cultural collaboration within BRICS could contribute significantly to a more balanced world order based on mutual respect and diversity. Future success depends on structured soft power strategies and adaptive multilateral engagement.